It Is. And Your Customers Aren’t Telling You.
I recently needed to buy a few apple trees. Like anyone else, I went straight to Google and searched for providers in my area.
There weren’t many results. Out of those, only two had the varieties I wanted listed. And out of those two, only one had a website that made it easy to actually place an order.
Right there, most of the competition had already lost the sale.
I called the first company. Their website didn’t look professional, and from experience, that usually means email isn’t reliably monitored. Someone answered, but they didn’t even have one of the varieties in stock—they would have to special order it.
I emailed the second company. Their website looked professional. The ordering process was clear. They responded within a day and answered every question.
Both companies had similar prices.
The first company was closer, and pickup would have been easy.
The second company was farther away, and I had to pay for shipping.
And I still bought from the second company.
Not because they were cheaper.
Not because they were closer.
Not because their product was better.
I bought from them because their website made it easy to buy.
I knew I could complete the order quickly, confidently, and move on with my day.
That’s what a good website does.
It removes doubt.
It builds trust.
And most importantly—
It closes the sale.
Every day, customers are searching for what you sell.
If your website is outdated, confusing, slow, or incomplete, they don’t call to tell you. They don’t email to complain.
They just buy from someone else.
Often, someone more expensive.
Often, someone farther away.
Often, someone with nothing more than a better website.